{"title":"Fujifilm","description":null,"products":[{"product_id":"fujifilm-superia-400-35mm-film-15oz-black-mug","title":"Fujifilm Superia 400 35mm Film 15oz Black Mug","description":"\u003cp\u003eRoll Call: Honoring Discontinued 35mm Film\u003c\/p\u003e\n\u003cp\u003eFujifilm Superia 400 was introduced in the 1990s as part of Fujifilm’s consumer color negative film lineup, aimed at everyday photographers looking for reliable ISO 400 film. It was known for fine grain, vivid colors, and excellent performance in a wide range of lighting conditions, making it a go-to for casual shooters and enthusiasts alike.\u003c\/p\u003e\n\u003cp\u003eSuperia 400 featured Fujifilm’s 4th Color Layer Technology, which improved color accuracy, especially under fluorescent lighting. It offered good skin tones, saturated greens, and punchy reds, becoming a favorite for travel, portraits, and snapshots.\u003c\/p\u003e\n\u003cp\u003eOver the years, Superia 400 was rebranded and re-packaged in various markets (sometimes as Superia X-TRA 400), and it was widely available in both 24- and 36-exposure rolls. However, as digital photography rose and film demand declined, Fujifilm began scaling back production.\u003c\/p\u003e\n\u003cp\u003eBy the late 2010s, Superia 400 was discontinued in many regions. As of today, it's no longer widely available as a retail product, though expired rolls and limited stocks still circulate; and it's still beloved by film enthusiasts for its classic look.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh quality 15oz black gloss ceramic mug\u003c\/li\u003e\n\u003cli\u003eFull wrap decoration\u003c\/li\u003e\n\u003cli\u003eDishwasher \u0026amp; Microwave Safe\u003c\/li\u003e\n\u003cli\u003eAAA ORCA Coating™ for maximum print vibrancy \u0026amp; longevity\u003c\/li\u003e\n\u003cli\u003eDecoration Type: Sublimation\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"CustomCat","offers":[{"title":"Black \/ One Size","offer_id":48001040154861,"sku":"1066-10182-107114853-49311","price":16.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/3106\/files\/Fujifilm_Superia_15oz_Mug-1.jpg?v=1745078360"},{"product_id":"fujifilm-fujichrome-velvia-35mm-film-15oz-black-mug","title":"Fujifilm Fujichrome Velvia 35mm Film 15oz Black Mug","description":"\u003cp\u003eRoll Call: Honoring Discontinued 35mm Film\u003c\/p\u003e\n\u003cp\u003eIntroduced in 1990, Fujifilm Velvia (short for Velvet Media) quickly became a legendary slide film among landscape, nature, and commercial photographers. Known for its ultra-saturated colors, rich contrast, and fine grain, Velvia revolutionized slide (E-6) film by offering bold, vivid results that far exceeded what was previously available.\u003c\/p\u003e\n\u003cp\u003eThe original Velvia 50 (ISO 50) became famous for its punchy reds, deep blues, and the way it made greens pop—earning it a cult following, especially among those photographing the natural world. However, it wasn’t without quirks: its narrow exposure latitude made it less forgiving, requiring precision and careful metering.\u003c\/p\u003e\n\u003cp\u003eIn the early 2000s, the original formula was discontinued due to environmental regulations, replaced by Velvia 100 and Velvia 100F, which had slightly different color characteristics. But due to demand, Fujifilm later reintroduced Velvia 50 in a reformulated version in 2007.\u003c\/p\u003e\n\u003cp\u003eToday, Velvia 50 is still produced (as of the most recent updates) but only in 120 format in the U.S., as 35mm Velvia 50 was discontinued due to regulatory issues. It remains a beloved choice for those seeking that unmistakable Velvia “look”—a vibrant, high-saturation slide film that helped define an era of analog photography.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh quality 15oz black gloss ceramic mug\u003c\/li\u003e\n\u003cli\u003eFull wrap decoration\u003c\/li\u003e\n\u003cli\u003eDishwasher \u0026amp; Microwave Safe\u003c\/li\u003e\n\u003cli\u003eAAA ORCA Coating™ for maximum print vibrancy \u0026amp; longevity\u003c\/li\u003e\n\u003cli\u003eDecoration Type: Sublimation\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"CustomCat","offers":[{"title":"Black \/ One Size","offer_id":48001041006829,"sku":"1066-10182-107114854-49311","price":16.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/3106\/files\/Fuji_Velvia_15oz_Mug-4.jpg?v=1745078554"},{"product_id":"fujifilm-provia-400-x-35mm-film-15oz-black-mug","title":"Fujifilm Provia 400 X 35mm Film 15oz Black Mug","description":"\u003cp\u003eFujifilm Provia 400X was a professional-grade, high-speed color reversal (slide) film known for its fine grain, high sharpness, and neutral-to-vibrant color rendition. Released in the mid-2000s, it was part of Fuji’s Provia lineup—films prized for their consistent performance, accurate skin tones, and wide exposure latitude. With an ISO of 400, Provia 400X stood out because it combined the flexibility of higher speed with the refined look typically reserved for slower slide films.\u003c\/p\u003e\n\u003cp\u003eProvia 400X delivered clean, natural colors with just enough vibrancy to pop—particularly in blues and greens, which had a crisp, cool tone. Unlike the punchy saturation of Fujichrome Velvia, Provia was more restrained and accurate, making it a favorite for photographers who wanted realism with a touch of vividness. Skin tones were smooth and lifelike, contrast was balanced, and grain was exceptionally fine for a 400-speed slide film—thanks to Fuji’s Epitaxial Sigma Crystal (ESC) technology.\u003c\/p\u003e\n\u003cp\u003eProvia 400X was important because it was one of the highest-quality high-speed slide films ever made, giving photographers more freedom to shoot handheld or in low-light conditions without sacrificing the color fidelity and sharpness expected from chrome films. It became a go-to for professionals who needed both speed and precision—filling a critical gap in the shrinking world of slide film.\u003c\/p\u003e\n\u003cp\u003eIts historical significance lies in being the last high-speed color slide film available globally before being discontinued in 2013 due to declining demand and rising production costs. As digital imaging took over, slide films were hit hardest. The end of Provia 400X marked the twilight of professional color transparency film—and the loss of an important tool for those who relied on slide projection, meticulous color control, or high-resolution analog archives.\u003c\/p\u003e\n\u003cp\u003eTravel photographers, wedding shooters, commercial pros, landscape artists, and street photographers all used Provia 400X. It was especially popular among professionals shooting events or environmental portraits where lighting was unpredictable. Its ability to capture fast-moving scenes or dim interiors while still delivering clean, punchy chromes made it a unique and versatile tool in the film world.\u003c\/p\u003e\n\u003cp\u003eToday, Provia 400X is remembered as one of the finest slide films ever made, and its absence is still felt by analog photographers who appreciated its unmatched blend of speed and quality.\u003c\/p\u003e\n\u003cp\u003ePrinted in USA\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh quality 15oz black gloss ceramic mug\u003c\/li\u003e\n\u003cli\u003eFull wrap decoration\u003c\/li\u003e\n\u003cli\u003eDishwasher \u0026amp; Microwave Safe\u003c\/li\u003e\n\u003cli\u003eAAA ORCA Coating™ for maximum print vibrancy \u0026amp; longevity\u003c\/li\u003e\n\u003cli\u003eDecoration Type: Sublimation\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"CustomCat","offers":[{"title":"Black \/ One Size","offer_id":48087547347181,"sku":"1066-10182-107268824-49311","price":16.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/3106\/files\/Fujifilm_Provia_X_Mug-06219.jpg?v=1747197858"},{"product_id":"fujifilm-iso-100-industrial-color-film-japanese-market-35mm-film-15oz-black-mug","title":"Fujifilm ISO 100 Industrial Color Film (Japanese Market) 35mm Film 15oz Black Mug","description":"\u003cp\u003eFujicolor ISO 100 Industrial Color Film (often labeled as 'Industry Color Film Recording') was a lesser-known but highly respected professional-grade color negative film produced by Fujifilm, primarily for archival, industrial, and scientific applications. Though not widely marketed to consumers, it developed a cult following among photographers who discovered its unique look and consistent performance.\u003c\/p\u003e\n\u003cp\u003eFujicolor ISO 100 Industrial film produced natural, balanced color tones with slightly cooler highlights and subtle contrast. It had fine grain, smooth gradation, and was known for preserving detail in both shadows and highlights—a hallmark of many Fuji films. Skin tones looked clean and slightly subdued, greens were vibrant but not over-saturated, and blues had a gentle, almost pastel tone. It wasn’t as punchy as films like Velvia, but it had a clinical, controlled look—clean and professional, with a slightly vintage aesthetic when expired.\u003c\/p\u003e\n\u003cp\u003eIts importance lies in its role outside traditional consumer photography. Fujicolor Industrial 100 was used in surveillance, ID photography, documentation, and scientific imaging—situations where reliability, color accuracy, and archival stability were paramount. It was designed for consistent batch-to-batch performance, making it ideal for institutions that needed uniform results over time. For photographers who stumbled upon it or sourced it from overseas (especially in Japan, where it was more available), it offered an affordable, high-quality alternative to more popular stocks.\u003c\/p\u003e\n\u003cp\u003eFujicolor Industrial 100 serves as a reminder of the breadth of film usage beyond art and consumer markets. It represents the kind of specialized film manufacturing that supported a wide range of professional and institutional needs, from government documentation to technical photography. As color negative film choices dwindled in the 2000s, this stock became harder to find, but it developed a second life among film shooters who appreciated its clinical look, affordability, and surprising beauty.\u003c\/p\u003e\n\u003cp\u003eOriginally, it was used by labs, government agencies, industrial photographers, and corporate archivists. Later, it found fans among urban explorers, portrait photographers, and street shooters—especially in Asia—who appreciated its low ISO, fine grain, and subtle, neutral palette. Because it wasn’t designed to be flashy or artistic, it became a favorite for those who wanted realism, mood, and flexibility in post-processing or scanning.\u003c\/p\u003e\n\u003cp\u003eThough now discontinued or extremely rare, Fujicolor Industrial 100 is remembered as a hidden gem—a workhorse film with quiet character, waiting to be discovered in forgotten refrigerators or imported film shops.\u003c\/p\u003e\n\u003cp\u003ePrinted in USA\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh quality 15oz black gloss ceramic mug\u003c\/li\u003e\n\u003cli\u003eFull wrap decoration\u003c\/li\u003e\n\u003cli\u003eDishwasher \u0026amp; Microwave Safe\u003c\/li\u003e\n\u003cli\u003eAAA ORCA Coating™ for maximum print vibrancy \u0026amp; longevity\u003c\/li\u003e\n\u003cli\u003eDecoration Type: Sublimation\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"CustomCat","offers":[{"title":"Black \/ One Size","offer_id":48087547576557,"sku":"1066-10182-107268826-49311","price":16.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/3106\/files\/Fujifilm_ISO_100_Industrial_Mug-06213.jpg?v=1747198445"},{"product_id":"fujifilm-velvia-p421-weekender-baseball-cap","title":"Fujifilm Velvia P421 Weekender Baseball Cap","description":"\u003cp\u003eThe Fujifilm Velvia Baseball Cap celebrates the film that made color sing. A tribute to the legendary slide film known for its ultra-vivid tones, deep saturation, and stunning sharpness — the choice of landscape photographers who chased the perfect light. Inspired by the classic Velvia packaging, this cap brings a hit of analog nostalgia to your everyday look. For anyone who remembers the magic of Velvia’s color — bold, beautiful, and unmistakably film.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eConstructed from a polyester\/spandex woven blend for flexibility and durability\u003c\/li\u003e\n\u003cli\u003eMid-profile crown and 5-panel design for balanced coverage\u003c\/li\u003e\n\u003cli\u003eSlightly curved visor and contrast cording add refined style\u003c\/li\u003e\n\u003cli\u003ePro-stitched finish and adjustable snapback closure offer polished detailing\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"CustomCat","offers":[{"title":"Dark Green\/White \/ One Size","offer_id":49014016245997,"sku":"1933-18284-107951994-84021","price":29.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/3106\/files\/HAT_Velvia_Green_p421-03820.jpg?v=1762961130"},{"product_id":"fujifilm-superia-p421-weekender-snapback-baseball-cap","title":"Fujifilm Superia P421 Weekender Snapback Baseball Cap","description":"\u003cp\u003eBring back the unmistakable look of Fuji greens, soft grain, and punchy color with the Fujifilm Superia X-TRA 400 Snapback Hat. This design features a crisp, high-quality printed recreation of the iconic Superia 400 label—instantly recognizable to anyone who’s loaded a roll, shot a family vacation, or captured life with the classic Fuji color palette.\u003c\/p\u003e\u003cp\u003eBuilt on the Pacific Headwear P421 snapback baseball cap, this hat offers a structured fit, deep color, and that clean retro rope along the brim. It’s perfect for film shooters, analog die-hards, vintage camera collectors, and anyone who appreciates the look and feel of real color negative film. Whether you're out on a photo walk or just repping your favorite stock, this hat is pure 35mm nostalgia.\u003c\/p\u003e\u003cp\u003ePerfect for fans of:\u003c\/p\u003e\u003cp\u003eFujifilm Superia, Fuji 400, color negative film, analog photography, vintage cameras, 35mm film shooters, and photography-themed apparel.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eConstructed from a polyester\/spandex woven blend for flexibility and durability\u003c\/li\u003e\n\u003cli\u003eMid-profile crown and 5-panel design for balanced coverage\u003c\/li\u003e\n\u003cli\u003eSlightly curved visor and contrast cording add refined style\u003c\/li\u003e\n\u003cli\u003ePro-stitched finish and adjustable snapback closure offer polished detailing\u003c\/li\u003e\n\u003cli\u003ePrint Method: \u003ca href=\"https:\/\/printdigisoft.com\" target=\"_blank\" rel=\"noopener\"\u003eDIGISOFT®\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"CustomCat","offers":[{"title":"Dark Green\/White \/ One Size","offer_id":49045893447917,"sku":"1933-18284-107991571-84021","price":29.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/3106\/files\/Fujifilm_Superia_Xtra_P421_HAT-02465.jpg?v=1763606977"},{"product_id":"fujicolor-industrial-100-p421-snapback-hat-a-tribute-to-japan-s-cult-favorite-color-film","title":"Fujicolor Industrial 100 P421 Snapback Hat – A Tribute to Japan’s Cult-Favorite Color Film","description":"\u003cp\u003eFor photographers who love the subtle charm of Japanese consumer film stocks, the Fujicolor Industrial 100 P421 Snapback Hat is a perfect nostalgia hit. Featuring a clean, high-quality printed reproduction of the classic Fujicolor Industrial 100 label—complete with the Japanese text familiar to anyone who’s ever dug through film shops in Tokyo—this hat celebrates one of the most beloved everyday color films among analog shooters.\u003c\/p\u003e\n\u003cp\u003eBuilt on the Pacific Headwear P421 snapback baseball cap, it offers a structured fit, smooth front panel, and that retro rope accent photographers love. The deep green cap paired with crisp white typography gives it a timeless, authentic look that feels straight off a Fujifilm box from the ’90s.\u003c\/p\u003e\n\u003cp\u003eWhether you’re shooting street photography, sorting through your film fridge, or just love the look of vintage Japanese film packaging, this hat is a perfect piece of analog-culture apparel.\u003c\/p\u003e\n\u003cp\u003ePerfect for fans of:\u003c\/p\u003e\n\u003cp\u003eFujicolor Industrial 100, Fujifilm color negative film, Japanese film stocks, 35mm photography, analog shooters, vintage camera enthusiasts, and photography-themed clothing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConstructed from a polyester\/spandex woven blend for flexibility and durability\u003c\/li\u003e\n\u003cli\u003eMid-profile crown and 5-panel design for balanced coverage\u003c\/li\u003e\n\u003cli\u003eSlightly curved visor and contrast cording add refined style\u003c\/li\u003e\n\u003cli\u003ePro-stitched finish and adjustable snapback closure offer polished detailing\u003c\/li\u003e\n\u003cli\u003ePrint Method: \u003ca href=\"https:\/\/printdigisoft.com\" rel=\"noopener\" target=\"_blank\"\u003eDIGISOFT®\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"CustomCat","offers":[{"title":"Dark Green\/White \/ One Size","offer_id":49045919138029,"sku":"1933-18284-107991717-84021","price":29.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/3106\/files\/Fujicolor_Industrial_100_Japan_P421_HAT-02442.jpg?v=1763608121"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/3106\/collections\/Fujicolor_Industrial_100_Japan_P421_HAT-02443.jpg?v=1787427731","url":"https:\/\/shootfilmco.com\/collections\/fujifilm.oembed","provider":"Shoot Film Co.","version":"1.0","type":"link"}