{"product_id":"fujicolor-pro-400h-professional-35mm-film-tribute-15oz-black-mug","title":"Fujicolor Pro 400H Professional 35mm Film Tribute 15oz Black Mug","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThis 15oz black ceramic mug features a full-wrap tribute to \u003cstrong\u003eFujicolor Pro 400H Professional 35mm film\u003c\/strong\u003e. The design recreates the black, orange, purple, green, silver, and white 36-exposure cassette artwork, including its ISO 400\/27° rating, NPH 135 and PRO-400H-36 markings, DX designation, and CN-16\/C-41 processing information.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eAbout Fujicolor Pro 400H\u003c\/h2\u003e\n\u003cp\u003eFujicolor Pro 400H was Fujifilm's ISO 400 professional daylight color negative film for wedding, portrait, and fashion photography. Introduced under the Pro 400H name in 2004 as Fujifilm reorganized its professional film line, it followed NPH 400 and retained the company's fourth color-sensitive layer technology. Photographers valued Pro 400H for its fine grain, broad exposure latitude, smooth skin-tone reproduction, and faithful color under varied lighting. Fujifilm discontinued the film in 2021 after specialized raw materials required for its fourth-layer construction became difficult to source. For photographers who worked with it professionally—or filled a freezer before it disappeared—the orange-and-green 400H cassette is immediately recognizable.\u003c\/p\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrinted in USA - Ships from USA\u003c\/li\u003e\n\u003cli\u003eHigh quality 15oz black gloss ceramic mug\u003c\/li\u003e\n\u003cli\u003eFull wrap decoration\u003c\/li\u003e\n\u003cli\u003eDishwasher \u0026amp; Microwave Safe\u003c\/li\u003e\n\u003cli\u003eAAA ORCA Coating™ for maximum print vibrancy \u0026amp; longevity\u003c\/li\u003e\n\u003cli\u003eDecoration Type: Sublimation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho It Is For\u003c\/h2\u003e\n\u003cp\u003eFor Pro 400H shooters, portrait and wedding photographers, Fujifilm users, and collectors of discontinued professional films. It also makes a particularly specific gift for a photographer who knows exactly why people still talk about 400H.\u003c\/p\u003e","brand":"CustomCat","offers":[{"title":"Black \/ One Size","offer_id":50639832809709,"sku":"1066-10182-109156052-49311","price":16.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/3106\/files\/Fuji_Pro_400H_35mm_Black_15oz_Mug_1-1-08054.jpg?v=1788628588","url":"https:\/\/shootfilmco.com\/products\/fujicolor-pro-400h-professional-35mm-film-tribute-15oz-black-mug","provider":"Shoot Film Co.","version":"1.0","type":"link"}