Anscochrome 50 35mm Slide Film 15oz Black Mug

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Anscochrome 50 35mm Slide Film 15oz Black Mug

$ 21.97 USD

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Anscochrome 50 was a daylight-balanced color slide (reversal) film produced by Ansco, later GAF (General Aniline & Film), and it represented one of the few American alternatives to Kodak’s dominance in the color transparency market during the mid-20th century. With an ISO of 50, it was a slow-speed film, which meant it was intended for brightly lit conditions or tripod-based shooting—but it rewarded photographers with a unique, richly saturated look and very fine grain.

Anscochrome 50 had a distinct color palette compared to Kodachrome or Ektachrome. It was often described as having warm reds, slightly greenish blues, and a somewhat softer overall tone. The contrast was lower than Kodachrome, which gave images a more subtle, painterly quality. Skintones could be a bit ruddy, but in the right light, the film rendered scenes with a nostalgic warmth and a gentle glow that many photographers found appealing. It wasn’t about clinical accuracy—it had its own quirky charm.

Anscochrome 50 was significant because it offered photographers more control than Kodachrome, which required Kodak's proprietary processing. Anscochrome, like Ektachrome later on, could be processed independently using Ansco’s own reversal chemistry (Anscochrome process), which meant more labs could handle it and photographers had more flexibility. It was a practical and creative choice at a time when film processing was a major factor in film selection.

In the broader timeline of color photography, Anscochrome 50 stands out as a competitor in the pre-digital color film wars, and it represented American photographic innovation outside of Kodak. While it never reached the same widespread use or archival quality as Kodachrome, it found a niche audience. It was also part of the larger Ansco legacy—one of the oldest photographic companies in the U.S., tracing its roots back to the 19th century.

Anscochrome 50 was used by amateurs, hobbyists, and independent professionals, particularly in the 1950s and 1960s. It was often favored by those looking for a more affordable or accessible alternative to Kodachrome, or by photographers interested in exploring alternative color palettes and processing independence. Travel photographers, family documentarians, and slide projection enthusiasts were among its primary users.

Today, Anscochrome 50 is remembered fondly by collectors and vintage film enthusiasts for its distinctive look, its role in diversifying the color film market, and its contribution to the analog color slide era.

Printed in USA

High quality 15oz black gloss ceramic mug
Full wrap decoration
Dishwasher & Microwave Safe
AAA ORCA Coating™ for maximum print vibrancy & longevity
Decoration Type: Sublimation

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