Fujifilm Provia 400 X 35mm Film 15oz Black Mug

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Fujifilm Provia 400 X 35mm Film 15oz Black Mug

$ 21.97 USD

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Fujifilm Provia 400X was a professional-grade, high-speed color reversal (slide) film known for its fine grain, high sharpness, and neutral-to-vibrant color rendition. Released in the mid-2000s, it was part of Fuji’s Provia lineup—films prized for their consistent performance, accurate skin tones, and wide exposure latitude. With an ISO of 400, Provia 400X stood out because it combined the flexibility of higher speed with the refined look typically reserved for slower slide films.

Provia 400X delivered clean, natural colors with just enough vibrancy to pop—particularly in blues and greens, which had a crisp, cool tone. Unlike the punchy saturation of Fujichrome Velvia, Provia was more restrained and accurate, making it a favorite for photographers who wanted realism with a touch of vividness. Skin tones were smooth and lifelike, contrast was balanced, and grain was exceptionally fine for a 400-speed slide film—thanks to Fuji’s Epitaxial Sigma Crystal (ESC) technology.

Provia 400X was important because it was one of the highest-quality high-speed slide films ever made, giving photographers more freedom to shoot handheld or in low-light conditions without sacrificing the color fidelity and sharpness expected from chrome films. It became a go-to for professionals who needed both speed and precision—filling a critical gap in the shrinking world of slide film.

Its historical significance lies in being the last high-speed color slide film available globally before being discontinued in 2013 due to declining demand and rising production costs. As digital imaging took over, slide films were hit hardest. The end of Provia 400X marked the twilight of professional color transparency film—and the loss of an important tool for those who relied on slide projection, meticulous color control, or high-resolution analog archives.

Travel photographers, wedding shooters, commercial pros, landscape artists, and street photographers all used Provia 400X. It was especially popular among professionals shooting events or environmental portraits where lighting was unpredictable. Its ability to capture fast-moving scenes or dim interiors while still delivering clean, punchy chromes made it a unique and versatile tool in the film world.

Today, Provia 400X is remembered as one of the finest slide films ever made, and its absence is still felt by analog photographers who appreciated its unmatched blend of speed and quality.

Printed in USA

High quality 15oz black gloss ceramic mug
Full wrap decoration
Dishwasher & Microwave Safe
AAA ORCA Coating™ for maximum print vibrancy & longevity
Decoration Type: Sublimation

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