Kodak Ektachrome is one of the most iconic color reversal (slide) films in photography history, known for its vivid but true-to-life color, fine grain, and exceptional sharpness. First introduced in the 1940s as an alternative to Kodachrome, Ektachrome had a key difference: it could be processed using the E-6 process, which was more accessible and faster than Kodachrome's complex K-14 chemistry. That made it a favorite of professionals and serious enthusiasts who needed quick turnaround and vibrant, accurate results.
Visually, Ektachrome had a distinct look: cooler tones, clean highlights, and punchy contrast. Blues and cyans stood out, skies looked dramatic, and whites remained neutral. It wasn’t as saturated or warm as Fujichrome Velvia or as rich as Kodachrome, but it had a clarity and realism that made it ideal for editorial, commercial, scientific, and travel photography. The look of National Geographic spreads, particularly from the 1960s through the 1980s, was defined in large part by Ektachrome.
Ektachrome is important and legendary because it bridged the gap between technical flexibility and professional-grade quality. It was used by photojournalists, scientists (including NASA), studio photographers, and artists who wanted color precision with the tangibility of a slide. After being discontinued in 2012 due to declining film use, Kodak brought it back in 2018 due to renewed interest in analog photography — a testament to its enduring legacy and unmatched place in the history of color film.
Printed in USA
- High quality 15oz black gloss ceramic mug
- Full wrap decoration
- Dishwasher & Microwave Safe
- AAA ORCA Coating™ for maximum print vibrancy & longevity
- Decoration Type: Sublimation