These mugs hit the spot. For those who have run many rolls of film through a camera back in the day, nostalgia abounds. The many choices available are impressive. I have the 70's version Tri-X and the classic Kodachrome 64. I can attest to the color accuracy on the labels and the graphics are clean. At this point, they have made several runs through the dishwasher with no sign of fade. If I were rich AND greedy, I would have one of each offered. (I am only greedy). Don't know how you pulled off getting the rights to all these labels, but it was a genius move - Well played