Agfa HDC 35mm Film Cassette 15oz Black Mug

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Agfa HDC 35mm Film Cassette 15oz Black Mug

$ 21.97 USD

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This 15oz black mug is a tribute the the Agfa HDC 35mm film cassette commonly seen in the 1990s and early 2000s and created using reference photos from a cassette in my personal collection.

Printed in USA
Ships from USA
High quality 15oz black gloss ceramic mug
Full wrap decoration
Dishwasher & Microwave Safe
AAA ORCA Coating™ for maximum print vibrancy & longevity
Decoration Type: Sublimation

Agfa HDC (High Definition Color) was one of Agfa’s late-era consumer color negative films from the 1990s–early 2000s — positioned as a step above its standard Vista line, promising finer grain and richer color for everyday shooters who wanted sharper results without going fully “pro-pro.”

Agfa, founded in Germany in 1867, was one of the Big Three of 20th-century film manufacturing alongside Kodak and Fuji, known especially for its unique “Agfa look” — a signature warm-magenta leaning palette and soft tonal rolloff.

HDC inherited that look: warm skin tones, slightly romantic contrast, subtly muted shadows, and a distinctly European color rendering that feels more painterly than Kodak’s punch or Fuji’s pop. It wasn’t overly saturated — more elegant than loud — with grain that was smooth for its time while still retaining visible analog character.

In hindsight, Agfa HDC reads like the perfect snapshot of late-film-era consumer photography — made for 1-hour labs, everyday family photos, and that unmistakable continental glow.

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