On July 12, 1854, George Eastman was born. He founded Eastman Kodak Company, forever popularly known simply as "Kodak". Without him, we would not have many of the film, cameras, and photographic technology and innovations that we have today, and he was in no small part responsible for helping bring photography into the mainstream.

Thus, International Kodak Film Photography Day was born! Let's celebrate together to help carry on the legacy that George Eastman created, while supporting and advocating film.

Post your photos to social media and tag them #ikfpd16 and ask your film shooting friends to do the same! Spread the word and support film.

Also, to celebrate, I want to offer you 15% off all orders today. And, as always, orders over $25 ship for FREE, worldwide. Use code "ikfpd16" at checkout to get your discount! Head to the shop now!