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16 Nov '17

Polaroid vs. Fujifilm Over...Borders!

Posted by Mike Padua

Polaroid vs. FujiFilm

World Intellectual Property Review published an article today about Polaroid's alleged trademark litigation against Fujifilm over the iconic white border found on instant film photos.

From WIPR:

"In March, Fujifilm claimed it received a letter stating that Polaroid would have “no choice but to take appropriate action to protect” its IP rights if Fujifilm did not withdraw its product from the market."

Fujifilm filed a counter complaint accusing Polaroid of “turning against Fujifilm by suddenly demanding millions of dollars in annual royalty payments, on threat of a lawsuit”.

You can read all the fun legalese over at the WIPR website.

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